This SEO world is tricky and people are not really making it any easier on themselves by not making the right choices in marketing. People are not taken SEO seriously and they are focusing more on building up these social marketing sites with friends.

They are looking to market to people who are trying to market back to them at the same time. This is not the way to go people because you will only be disappointed in the results.

So you may ask me the question how do I keep up my website and build passive traffic. Remember passive traffic is something you don’t have to work for and spend hours getting people to follow you on the given social sites and hope you make a sale.

What you do is get the right keywords around your niche and go after them by doing the white hat SEO and ranking above your competitions. Once you can rank on the top of the search engine for the keyword you want..then this is when you really start to make money online and build your traffic.

You will continue to struggle if you don’t decide to put more efforts into getting top ranking for your site to grow. It doesn’t matter what type of site you have because the same rules still apply to all.

Today is the day you search out some SEO marketing services that will guide you to the top of the search engines. The traffic you have coming to your site is not getting the job done and your time is limited to the things you can do manual.

Building website traffic is about being consistence and being able to connect the dots to the right puzzle and build upon that until you see the big picture come through.

Make this journey online as a marketer a pleasant ride so you can be ranked among the top traffic website online..today is your day so don’t let it past you by.

Ten years ago, the phrase “Facebook fired” wasn’t in our vocabulary. Today a Google search for “fired for twitter post” brings up 158 million pages. Although you can delete photos and status updates, you can’t un-ring the bell, as too many “soon-to-be ex-employees” have found the hard way. Using Social Media is like living in a glass house – people on the outside can see what you’re doing on the inside. This doesn’t have to be a stressful situation. Instead, it represents a huge opportunity to connect with your target audience if you go about it the right way.

Post strategically

The key to living in the glass house of Social Media without worry is to approach posting socially as a strategic activity. The purpose is to connect with your audience and build and develop the “know,” “like,” and “trust,” factors that are crucial to converting prospects to clients and maintaining a long-term relationship. A strategic approach means developing a series of guiding principles that your posts and updates will be in alignment with.

Post in integrity

Nothing turns people off as fast as duplicity. People will forgive a lot of mistakes, but hypocrisy is a tough one for people to get past. There are lots of examples of people and businesses whose efforts have been hindered because the incongruity between their public face and their private face caught up with them. As Zig Ziglar once said “If you always tell the truth you don’t need a long memory.” If you only use Social Media to share pictures and post updates that are in alignment with your business and your personal “brand”, you don’t have to worry about living in a glass house.

For some, this really won’t be much of an issue at all. For others, it will be. The key here is that if you think that this could be an issue for you, don’t use Twitter, Facebook, etc., spontaneously. Instead, think about it before you post it. Sounds simple, but this simple approach, if followed, would have saved many public figures embarrassment and in some cases their livelihoods.

Mixing business and personal

Social Media marketing done right is not about being clinical or sterile in your updates. It is about achieving a balance between professional and personal that will attract your ideal audience and make them want to follow you and engage with you and then go on to do business with you. To achieve this balance steer clear of “TMI” or the sharing of too-much-information, usually personal in nature. Share the kind of things that will be interesting to your audience and supportive of your social marketing goals. Steer clear of anything that won’t help you develop know-like-trust with your target audience.

Social marketing can help you connect with your target audience like never before and contribute to the growth of your business. Don’t let the stress of living in a glass house keep you from moving into Social Media. To put the power of social to work for your business, check out 5 Ways to Grow Your Business Using Social Media.

Social Media is a very effective business marketing tool promoting the company and its products. Using social websites as a marketing strategy will give you a great advantage over your competition. It has become an essential marketing tool and is not to be under estimated.

Many small business entrepreneurs think this way of marketing is only meant to be for large companies. The fact is any business investing in Social Marketing can improve customer loyalty and increase the possibility of up selling.

Social websites has become the word of mouth in today’s terms. Many business owners can link a direct increase of sales by using social websites such as Facebook, Twitter and YouTube.

According to quantcast.com Facebook is most popular amongst the age group between 18 and 49 in the US.

Having a website is just not enough anymore. Facebook and Twitter has become an excellent resource for people and businesses that are looking for recommendations on anything from local plumbers to medical doctors. These sites have also become a platform discussing experiences and different brands. This is the simplest and easiest way to generate leads or prospects.

Many small businesses do not have time or the expertise to make use of these incredible tools and therefore outsource to companies helping to optimize their existing websites and setup their Social websites. SMO (social media optimization) is just as important as SEO (search engine optimization) as far as Internet marketing is concerned. Using company time posting updates to fan pages and Twitter can be very time-consuming and probably a waste of time if not taking the company goals, resources etc. in consideration. Managing your organization’s social websites is a full-time job and a special skill set. Outsourcing will save you a lot of time and money and leave you to concentrate on your companies main objective.

Local business owners should use every effort guiding prospects to their social websites by offering discounts when clicking the “Like” button for instance. This way you are getting their details legally and now the interaction starts by promoting specials etc. Your customers then become clients and before you know it you have generated leads you probably never would have had. The days are over using the yellow pages and paper adverts. You now are using direct marketing, and you interact with people who are interested in what you have to offer.

The fact is Social Media is the new generation of communication with prospects and clients.